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An auditable business-to-business outreach platform where every generated assertion is gated against a retrievable source, and claims that cannot be evidenced are not sent

AutomateSales & Operations2025 to present1 min read

Context

Automated business-to-business outreach fails commercially the moment a generated claim about a prospect turns out to be false. One wrong sentence about somebody's own company does more damage than a hundred unopened emails.

So the constraint is not volume. Everyone can do volume. The constraint is evidence.

Built

An auditable outreach platform where every generated assertion is gated against a retrievable source. A claim that cannot be evidenced is not sent.

That is a deliberately expensive design. It throws away output that a less careful system would have shipped, and that discarded output is the entire product.

Stack

Python, FastAPI and PostgreSQL, with a multi-provider LLM abstraction carrying provider failover, and Playwright.

Outcome

Live in production for a client.

It also demonstrates the evidence-gating pattern that underpins the wider verification practice: the same idea that says a claim needs a retrievable source is the idea that says a build needs a pass rate rather than an assurance.

Next case study

WOW Platform

Digital payments, GPS tracking and blockchain settlement for the South African minibus taxi sector, delivered at FORUS Digital in partnership with Ecentric and ECTTC

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